Influencer marketing was challenging in its early days because of a need to manually discover and outreach to influencers. It’s not as if there was a section in the Yellow Pages (either online or in its paper format) listing influencers in your niche. This made influencer marketing labor intensive, and difficult for the average business wanting to become involved. It left a conspicuous space in the market for some form of tool to assist you in finding influencers. A whole range of influencer platforms developed to meet this need – for all social networks, including TikTok.
Alright, the platforms don’t advertise their TikTok compatibility very much. Indeed the only platform I saw openly promoting TikTok influencer discovery was Fanbytes, who wrote about How Fanbytes Works with TikTok Influencers. However, all the rest of the platforms covered here refer to TikTok somewhere on their website.
Influencer platforms predominantly assist firms with influencer discovery. However, many platforms now offer a more extensive range of services. These include relationship management, campaign management, an influencer marketplace, third-party analytics, and influencer content amplification. Even the platforms that don’t explicitly mention TikTok in their influencer listings can probably help firms intent on undertaking influencer campaigns on TikTok.
14 Best Platforms for Finding Influencers on TikTok:
Grin is one of the increasing number of platforms now recognizing the value of TikTok to influencer marketing. Of course, back in 2014, when Grin began, TikTok was still two years away from exploding onto the Chinese market.
However, Grin is much more than a discovery platform to find TikTok influencers. It describes itself as integrating with your entire marketing stack – including social platforms, eCommerce solutions, and communications tools. Grin brings everything your team needs for end-to-end influencer marketing into one place.
Grin’s primary focus is on providing influencer marketing for eCommerce. You can discover influencers, manage relationships with them, and report and track your ROI. It gives you the tools to search a network of 32 million social media users across every platform (including TikTok) to find the faces who are just right for your brand. From emailing influencers to shipping product to repurposing content, Grin makes the day-to-day management of influencer marketing easy. It also shows you everything from individual metrics to the ROI of your entire influencer program.
As Grin connects to all the major eCommerce platforms, you can use it to ship products, know when they arrive, create and manage discount codes, pay influencers commission on sales, and much more, all from within the Grin dashboard.
Grin’s influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics. Its lookalike tool allows you to input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach.
If you already have brand champions, you can use Grin to expand your influencer network with more just like them. Its lookalike tool allows you to input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach.
Upfluence wrote about what you need to know about TikTok to market with it in 2019. The post observes that “There’s been a trend to use social media for entertainment purposes, rather than sharing personal updates. TikTok perfectly feeds into that need by giving everybody a space to freely express their creativity.”
Upfluence includes a robust influencer search and discovery module. It also provides tools to assist brands with social listening. It ties all this together with tools to allow you to manage your campaigns.
Upfluence includes a massive database of more than 1 million influencers, across all the leading social media networks. Obviously, only a small portion of these feature on TikTok and are in TikTok’s main demographics. You can search for influencers using as many keywords as you need. This means that you can drill down through keywords to reduce influencers to manageable numbers. You can filter through audience data to a granular level, placing relative weights on each keyword.
Unfortunately, the most detailed data is limited to Instagram, so you can’t yet target TikTok influencers in such a precise fashion – although, you may be able to use your Instagram results to help discover suitable TikTok users if you are searching for terms that would be relevant to the typical TikTok audience.
CreatorIQ targets large companies and enterprises; their smallest published clients earn around $100 million annually. The platform’s clients include Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
Although CreatorIQ doesn’t specifically mention TikTok on its website, they don’t refer directly to any other social network either. Instead, they simply declare that they have “top social platforms supported.”
CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. Their influencer marketing platform also features audience profiles, growth history, and cross-platform content to help you find, assess, and qualify over 15 million creators before adding them to your network.
One helpful feature of CreatorIQ is that it includes Google AI image recognition for enriched creator data, including interest and brand affinities to recommend creators.
The AI looks at all the discrete parts of any given piece of content—the image, the location, mentions, even emojis—and makes logical inferences relating to a creator’s interests and audience tastes.
The AI also vets influencers to ensure their authenticity. It does an excellent job of finding those who game the system with fake followers and bots. It assigns each influencer an “Integrity Quotient,” which can help you discern how authentic an influencer’s audience is.
You can then invite your chosen influencers via email to join your network, using a white-labeled, fully customizable portal where they can register and go through an onboarding process. Influencers create an account, fill out any required tax and compliance forms, self-identify their interests, and set up payment options. They connect their social accounts to your portal and authorize CreatorIQ to ingest all their data, giving you access to much more information than public APIs can show you.
Creator.co began life as an influencer marketplace called Shop and Shout. It later re-branded and expanded the services it offers. As a result, the platform now focuses as much on content creation as it does on distributing that content. However, it has always catered to small and medium-sized businesses and provides considerably more data than many other platforms at their price point.
Creator.co offers two distinct types of plans. Their $395/mo Self-Serve plan gives an offering much like many other platforms in this post. Here, you do all the “heavy lifting,” using Creator.co as a tool to find influencers and assist you in your influencer marketing. You can discover and work with up to 250 creators each month in unlimited campaigns at this price. In addition, you can purchase additional blocks of 250 creator contacts.
Alternatively, you might prefer Creator.co’s $795/mo Community Driven plan. This is more automated. You create your campaign and let the software take it from there. All you need do is to accept or decline any influencer who applies to take part. All other parts of the campaign occur behind the scenes.
No matter which plan you choose, you begin by creating and defining your campaign. Naturally, you should be as specific and detailed as possible. Although most campaigns are fully customized, there are two prefabricated types: the ShoutOut campaign (an exchange of free products for exposure) and Giveaways (influencers drive followers to your profile by running contests for free stuff).
If you are on the Self-Serve plan, Creator.co’s Discovery tool allows you to search through a database of 500 million influencers to find those that might best fit with your brand.
#paid recognizes that influencers are creators first, i.e., they gain their influence due to being good at creating content and, in the process, building an audience. They recognize that successful influencer marketing requires influencers who create exciting content and who make a good fit for a brand. They also believe that micro-influencers are far better value to a brand than celebrity super-stars. Therefore, #paid takes more notice of these somewhat subjective factors than pure numbers like reach.
Depending on your size and needs, you can select from four plans (Just Content, Grow, Advanced, and Enterprise). However, #paid sets a starting campaign spend of US$2,500 required when contracting creators. All plans permit unlimited campaigns launched per month, with varying numbers of “handraised” creators per campaign. Handraised creators have already indicated that they are willing and able to participate in influencer campaigns. A hand-raise uses your brief to match you with creators ideal for your campaign. #paid has already pre-qualified handraised creators, and they will only present your brief to creators who reach your target market. Suitable handraised creators then pitch their campaign concepts for your review, suggesting why they believe they make a good fit and what their intended campaign strategy would be.
The Grow, Advanced, and Enterprise plans offer you varying numbers of creator whitelisting licenses. Here, you gain the right to use creator content and handles in your Facebook ads. Unfortunately, this does not yet flow through to TikTok, so you shouldn’t consider creator whitelisting levels if you solely intend to market on TikTok.
#paid gives you a centralized inbox, helping you stay aligned with every creator on your campaign—this allows you to quickly see when content is ready for approval and when it’ll go live. Of course, nothing goes live until you’re satisfied. So, you can preview the exact look and feel of all posts before the world sees them.
Neoreach is the brainchild of Jesse Leimgruber and Misha Talavera who pitched the idea while still attending Stanford University. They envisaged Neoreach to connect social media influencers with brands directly. The pair was accepted into Stanford’s accelerator program to work on realizing their vision. By 2014, they’d received $1.5 million in seed funding.
The key to Neoreach is its discovery engine. It uses an algorithm that mines the social web for data and indexes it for search. There are now over 3 million influencers in the Neoreach database.
Neoreach is sophisticated software and as such, targeted at large businesses and enterprises. The pricing levels would generally put it out of reach for most small businesses.
Neoreach prides itself on the depth of the data it holds about each influencer. You can refine your searches by a vast range of demographic and psychographic criteria. This means that you should be able to find suitable influencers for virtually every market – including young females who spend much of their time on TikTok. Neoreach uses AI to refine its influencer recommendations, and the more you use Neoreach, the better it will be at finding suitable influencers for you.
It is more than just a campaign management tool, however. It contains everything you need to help you manage your entire influencer campaigns.
Aspire IQ began as Revfluence, a marketplace where marketer and brands could discover influencers, contact them, and once both parties had agreement, manage their campaigns. Over time the company improved and expanded its software and rebranded to become Aspire IQ.
The company wants a long-term relationship between its clients and their influencers, so the minimum contract is for a year.
Aspire IQ uses a hybrid system for its influencer database. Firstly, it uses a proprietary algorithm to find influencers, with more than 500,000 in its database. However, influencers need an account on the platform to be able to participate in campaigns.
Aspire IQ’s discovery engine allows its clients to search for influencers in a variety of ways. You can search for keywords, hashtags, topics, etc., and then filter the results down by specifying follower counts, average likes per post, and other demographic details. They have a “Quickmatch” feature, which is like a “Tinder for Influencers.” It offers you influencers based on your preferences. You can either select a suggested influencer or choose to move onto the next person in the list.
Another way to find influencers is to use Aspire IQ’s social listening tool, and then choose to work with people who have already mentioned your organization.
Another unusual way to find influencers on Aspire IQ is to match content to an image you provide.
Fanbytes has built the worlds first dedicated Tiktok platform with over 500,000 Tiktok influencers used by brands such as Huawei, Universal, Warner, and Pretty Little thing. The most powerful about their influencer platform is their combination of machine learning and Neuro-linguistic programming which enables them to find influencers with pinpoint accuracy.
Using their internal tool, one can search bios on Tiktok, find influencers who have mentioned other brands and discern most popular languages used in influencers audiences and then invite them to be part of campaigns. This tech-led approach has enabled them to be precise in the influencers they can use in campaigns for their global brands.
Their expertise in understanding the right influencers for each brand allows them to guarantee results and engagements to brands on every campaign they run. This has resulted in some viral campaigns such as making a Major Lazer hashtag become a trend on Tiktok with over 50,000 UGC videos being created around the hashtag #canttakeitfromme
One of the blog posts on Julius analyzes the potential for TikTok as an influencer marketing network. Julius concludes that “The efficacy of such a campaign depends almost entirely on the brand, especially given the demographics of the platforms. Gillette, for example, would not likely experience the same success as Venus would. Luckily, the Julius platform provides in-depth demographic and engagement data to support such a venture, as it would be necessary to capitalize on a rapidly expanding form of social content that shows no sign of slowing down.”
Julius began life as Thuzio, a web-based talent agency for current and former athletes, looking to make extra money with appearance fees and endorsement deals. It didn’t take much from there to turn Thuzio into Julius, a full-featured influencer marketing discovery engine and platform.
Although Julius’ bank of 120,000 influencers is smaller than the numbers in some of the opposition databases, Julius can claim that a human has vetted and fleshed out everybody’s data, rather than just relying on an algorithm.
You can search for influencers in many ways, filtering them by a vast range of demographic and psychographic factors. Julius sees the importance of lists, and you can create lists of potential influencers as you go through the discovery process. You can then break these lists down into sub-lists, based on a range of factors.
Julius includes much useful information about each influencer, including many valuable metrics.
Julius is an all-in-one platform, with a complete suite of management tools to complement its in-depth database.
TikTok is Asian based. It originated from China (even the original Musical.ly was a Chinese company), and it is trendy across the whole region, even across into India. It suffered a blip to its progress in India, due to its recent banning a court case, but has got over that problem now and is back on the rise.
Inevitably there are also Asian-based influencer platforms and agencies that recognize the value of TikTok, more so than most western platforms and agencies.
Letsinfluence is a team of experienced product, design, sales & marketing professionals. It is led by Ujjwal Bhalla, based in New Delhi, India.
The company provides tools for brands and agencies to discover and uncover influencers, manage campaigns, and track the success of those campaigns.
They believe that TikTok marketing is essential for firms that have a young target market. Letsinfluence has written, “Brands can leverage challenges and contests to create branded content that will generate excellent brand awareness and drive sales. Moreover, many of these TikTok influencers have accounts on Instagram, and they regularly share content created on TikTok on Instagram as well.”
I would hate to oversee SEO for Influencer. It must be hard trying to rank when your company name is the same as your industry. In saying that, Influencer was Number 4 in Google in a search for its name at the time of writing, after two Influencer Marketing Hub articles and the Wikipedia page for the term.
Influencer provides tools for brands to find, match, manage, and report on creators for influencer marketing campaigns through actionable insights and data-driven intelligence.
Influencer is a youth-oriented company, with co-founder and CEO, Ben Jeffries, still only being in his early-20s. He founded Influencer in 2015 when he was just 18 years old.
The company clearly recognizes the importance of TikTok when targeting a youth-oriented market. They recently uploaded this infographic to their Facebook page:
Influencers (the company) has the philosophy that influencers (little “I”) are “like the cool kid in school.” This means that they are highly selective about which influencers they will work with. They are only interested in influencers who can demonstrate some talent and can communicate with their followers.
Influencer believes in a hands-on approach to influencer management, rather than relying on an algorithm.
Humanz is currently one of our favorite influencer marketing tools. And, looking at their list of clients, this sentiment is clearly shared. It’s trusted by clients with a joint worth of more than one trillion dollars and the list includes the likes of Adidas, Unilever, McDonald’s, and Visa.
Not only is it loved by businesses, but also influencers. Instead of just concentrating on marketers, Humanz has designed its software in such a way that it focuses equally on influencers. From free tools for influencers to advanced security features, there are many features that make it attractive for influencers to join its database of over 50,000 registered influencers. So, if you’re searching for influencers, you’ve come to the right place.
Using the search engine of Humanz, you can find influencers from all four corners of the globe who have public profiles on TikTok (as well as Instagram, YouTube and Twitter). One of the major appeals is that your search won’t be limited to just the influencers who use its app.
What’s more, you can narrow down your search using a number of filters such as location, demographics, interests (both of the influencer and its audience). This way you can find the most suitable influencers for your brand and its TikTok marketing campaigns.
13. Tagger Media
Tagger Media is a multiple award-winning all-in-one Influencer Marketing and Social Listening platform that allows marketers to maximize their strategies and campaign ROI throughout every phase of discovery, planning, analysis, activation, management, and reporting. Tagger works with both agencies and brands; their client roster includes Omnicom, HBOMax, Ketchum, Land Rover, and Rothy’s.
With direct relationships with all major social media platforms, Tagger allows its customers to find and connect with the perfect influencers and reach target audiences, setting them up to gain the highest engagement rate and best ROI possible.
With Tagger’s end-to-end solution, users can identify TikTok creators, understand audience and content performance, negotiate partnerships, manage the activations and report on campaign KPIs all within the same workflow on the same efficient, data-driven platform.
Available in 11+ languages with the capability to make multi-currency on-platform payments, Tagger is a truly global solution that empowers agencies and brands around the world to scale their influencer marketing efforts with efficiency and ease.
Captiv8 claims to have the world’s largest database of authenticated creators, with 30 million content creators globally. In addition, it features more than 500 Discovery Filters to create personalized and culturally relevant storytelling for your brand.
The platform started as a social listening and analytics tool, focusing on Instagram, but over time Captiv8 added features to the platform, including Discovery, Campaign Management, and Reporting/Analytics. So, it is now an end-to-end influencer marketing platform. They have also widened the social networks they cover and cater to brands wishing to work with TikTok influencers.
Along with nearly all the top talent agencies, Captiv8 boasts an impressive list of brands as its customer base, including Honda, Dr. Pepper, Fox, Nissan, and Miller Lite. With this level of client, Captiv8 unsurprisingly uses custom pricing.
Captiv8 is one of the first platforms to integrate with the new TikTok Creator Marketplace API. Marketers can now access all that the TikTok Creator Marketplace offers, including first-party insights, to more effectively plan, execute and report TikTok campaigns. Marketers can easily filter and find a diverse range of TikTok creators with in-depth audience insights and predictive analytics. In addition, you can centralize influencer offers and activations through collaboration tools.
Marketers can now boost branded content through TikTok Spark Ads on the Captiv8 platform, offering a seamless workflow. Another advantage of integrating with the TikTok Creator Marketplace API is that campaign reporting automatically pulls in real-time metrics of trusted and verified performance data. Captiv8 has similar API partnerships with Facebook, Twitter, and YouTube.